Ken McCormick speaks about all aspects of book cover design. How to do it yourself. How to work with an artist. And for those just starting a writing project, what to keep in mind for that cover you will need in the future.

Ken McCormick is an art director and brand architect for the organic foods and agroecology movement. His portfolio includes the design of consumer package goods, magazines, books, exhibitions and direct mail programs. Forty years ago, he took on the role of the public voice of the original Greenpeace office and began creating context-rich imagery that forges physical and spiritual links between humanity and this amazing planet we live on. Over a 30 year career, he designed the packaging and marketing for many of Nature’s Path Foods popular brands. And today, he’s semi-retired, primarily working on his own art exhibitions for museums and art galleries in Louisville, Kentucky.

More info on Ken and his projects at: www.redironcaves.com