Do you read every word in your inbox? Learn what appeals to you as reader to improve messages you end with a click on ‘send’.

How to connect with potential buyers? What words will hook them? What information will pull them in? Also, less is more. Will they read a complete list of anything? Eyes are drawn to key words. You only get a short time to make your point from what I have read. What would get them to research your other novels?

The blindness to constancy is cured by varying the content. List a couple of awards or book titles. Change the list in your next epistle. New information attracts. The color red does, too. Or perhaps the arrangement changes?

Again with the less is more trope~~ use bullet points. Writers love the beautiful turn of phrase, but will your readers? I receive newsletters that contain samples of writing and I do read those, but otherwise I skim for high points. My inbox fills up everyday. I would spend the entire day reading every word in it. So I don’t. If you want to give your reader a sample of your style, make it clear that “this next paragraph is one from my new book”…

When I was doing marketing, I learned that I had just a few seconds to get the message over. Commercials are getting ever shorter. Just hit the viewer with an image and let him figure out what it means… or remember it from something you wrote earlier. Perhaps your messaging is additive? We’ve all heard that span of attention is getting shorter. We have also heard that our reader wants to be engaged… pose her a problem to solve.

Vary the messages you send… These are just suggestions from my experience in a different business. Use what makes sense to you or fits with your experience—or your target audience. OR NOT!!

Lorena 

With the end of 2023 in sight, I reread my January post in this blog. There it was in black and white: my commitment to finish the first draft of my book this calendar year. The good news is I’m close. The bad news is that, in writing the final chapters, my plot began to collapse like a Florida sinkhole.

I spent most of the summer revising. Then I deleted entire chapters and began again. Eventually, I created more problems than I’d fixed. The story felt like a dead end, and I seriously considered deleting the entire manuscript. I needed a breakthrough.

It was pure serendipity that a class I’d been wanting to take became available during this trying time. The class was on Lyric Essay, and I’d watched it sell out twice already this year. I put my story aside and signed up for ten weeks of writing something entirely different.

Lyric essay is a relatively new form of creative non-fiction. Describing the sub-genre as “essay” is a bit of a stretch. The form is a hybrid of poetry and memoir. Where traditional essays aim to persuade, lyric essays tend to hypnotize.

The best example of this form, if you are interested, is Happily by Sabrina Orah Mark. A beautifully written memoir, each chapter is an essay that braids the author’s experience of raising her two children with her vast knowledge of fairy tales, revealing strangely contemporary insights. It’s stunning.

The class I took focused on structure like the braiding found in Happily, but also juxtaposed vignettes, collages, alphabetical lists, photographs, fortune cookies, body parts, even notes in a medical file with topic prompts to uncover a new way to write about personal experiences. It was cathartic, and I found myself wrestling with topics I’d never had the guts to write about previously.

When the class ended, I had nine essays in my queue and a fresh outlook on structure and language. I opened my manuscript and that dead end disappeared. Sometimes, taking a break can lead to a breakthrough.

One of the best ways to learn more about writing is to talk with other, hopefully more experienced, writers.

Conferences offer opportunities to hear about the various aspects of the craft. In one such panel I attended, a member of the audience asked if reading about a place or activity on the Internet or in books was as good as actually visiting the place. Members of the panel suggested going to a place, or learning how to do what you write about, enables you to see, smell, hear, feel, taste the setting of the story as well as meet people who might end up as characters in your story. Your experience will help you build a setting that “feels” real to your reader. After all, a writer, as a keen observer of people and places (most writers are), you can get a feeling for an individual’s cadence and the energy he exudes, in addition to his physical attributes. The old trope of writing what you know applies in this situation.

I was on a panel with a woman who spent six weeks of her life studying divination with the Tarot cards when she only wanted to use specific cards as threats in her story. By studying the process, she was able to make those threats have the feeling of reality. She was to develop the energy of the threat in addition to the specific cards.

From my own life ~~ a friend in Florida used to describe how he loved sitting in his lanai for hours watching butterflies in his Monarch Garden. I heard his words, but I didn’t get what he was saying.  Now, I feel untold joy as I watch the Sandhill Cranes in my own backyard. I get a feeling much like what I feel when I hold a new baby and so I have spent time making “friends” with my new pets~~ five-foot tall winged friends! When I want to write about the experience, my description will cover all of the senses to bring my readers into the scene.

Additionally, some readers might miss the emotional importance of an event if they have not experienced it themselves. In that situation, the writer helps them along by describing more common experiences to which the reader might relate. Or s(he) might describe the feeling in more physiological details as in “racing heart” or “a catch in my breath as the tall fella looked at me through the glass of my storm door. He stood only feet away from me, turning his head from side to side to alternate eyes to inspect me. He was so tall that I practically looked directly into his eyes as he studied me. Now I understand the meaning of the term breath-taking. I also feel a stronger heart connection with other beings of this planet.”

As I write these thoughts, I realize how much more interesting my own descriptions could become if I actually applied these observations. Thanks for letting me solidify these thoughts.

Tucked away on my list of new year’s resolutions in 2009 was a simple commitment: start writing. It landed somewhere between lose ten pounds and stop chewing nicotine gum. It would reappear on my lists for another six years before I did anything about it.

I had intended to be a writer all along, but life doesn’t always go according to plan. I had a busy career, a failed marriage, and a son to raise by the time I made that commitment to write again. Perhaps you can relate.

Starting took some effort. It had been decades since studying literature in school, and the writing I did for my day job didn’t really count. I started with a few online classes, trying both fiction and non-fiction to see what held my interest.

When I had the opportunity to take a workshop with one of my favorite authors, I jumped at the chance. It was part of Woodstock Bookfest, an annual three-day event in upstate New York. The workshop was incredibly helpful, and so were the many panels I attended.

At one of those panels, an author spoke about her debut mystery novel and all the support she received from an organization called Sisters in Crime. I had always been a fan of mysteries; I read two or three books in that genre every week. But writing a mystery? I wasn’t sure about that. Although a mystery did seem right for a character who’d been haunting my thoughts for a while. To my surprise, a story began unveiling itself that evening.

Back home in northern Kentucky, I looked up Sisters in Crime, joined, and connected to the chapter closest to me. It’s ironic that a book festival in the Catskills led me to the Derby Rotten Scoundrels in Louisville, Kentucky, but life is like that. This year, my resolution is to finish my first draft of that story. I still haven’t lost the ten pounds or given up nicotine gum, but thanks to my Louisville Sisters in Crime, I’m damn close to writing the last chapter.