Do you read every word in your inbox? Learn what appeals to you as reader to improve messages you end with a click on ‘send’.

How to connect with potential buyers? What words will hook them? What information will pull them in? Also, less is more. Will they read a complete list of anything? Eyes are drawn to key words. You only get a short time to make your point from what I have read. What would get them to research your other novels?

The blindness to constancy is cured by varying the content. List a couple of awards or book titles. Change the list in your next epistle. New information attracts. The color red does, too. Or perhaps the arrangement changes?

Again with the less is more trope~~ use bullet points. Writers love the beautiful turn of phrase, but will your readers? I receive newsletters that contain samples of writing and I do read those, but otherwise I skim for high points. My inbox fills up everyday. I would spend the entire day reading every word in it. So I don’t. If you want to give your reader a sample of your style, make it clear that “this next paragraph is one from my new book”…

When I was doing marketing, I learned that I had just a few seconds to get the message over. Commercials are getting ever shorter. Just hit the viewer with an image and let him figure out what it means… or remember it from something you wrote earlier. Perhaps your messaging is additive? We’ve all heard that span of attention is getting shorter. We have also heard that our reader wants to be engaged… pose her a problem to solve.

Vary the messages you send… These are just suggestions from my experience in a different business. Use what makes sense to you or fits with your experience—or your target audience. OR NOT!!

Lorena